2 April 2024 – Swiss watch brand, Luminox, introduces a new addition to their popular Bear Grylls Survival Master 3740 Series with a striking silver colored dial. With this new colorway in the collection, Luminox continues their successful partnership with acclaimed worldwide survivalist, Bear Grylls. For years, Grylls has relied on these trusted timepieces for wild and daring excursions often in extreme regions around the globe. Since partnering up with Luminox, he has helped to develop the Bear Grylls collection by specifying features to be included that make these watches useful to him and other adventurers.

The new chronograph features a silver dial and matching hours/minute hand tips. The 45mm ultra-robust CARBONOXTM+ case and uni-directional bezel make this timepiece extremely lightweight.

Special details of the Bear Grylls Survival Master watch include a SOS Morse code reminder on the dial, a detachable compass on the dark grey rubber strap and 300m water resistance. The compass located on the strap allows the wearer to find north and south with a quick glance, perfect for outdoor enthusiasts who travel off the beaten path.

The new Bear Grylls Survival Master showcases an impressive 18 Luminox Light Technology tubes, allowing the wearer to read the time easily in any light condition for up to twenty-five years. This timepiece features bright green- and orange colored light tubes for the hour hand, minute hand, bezel, and chronograph hands. The special features and innovative materials of the Bear Grylls Survival Master 3740 Series make these watches the ultimate travel companions for adventure seekers who explore even the most extreme and hazardous conditions.

As, with every Luminox X Bear Grylls Timepiece, the watch features the Bear Grylls logo on the dial and the signature orange screw in crown. Bear’s motto ‘Never Give Up’ is engraved in orange on the case back alongside his signature. It reminds and inspires the wearer of this key attitude that has helped Bear Grylls to survive many critical situations.

More about Bear Grylls: Bear Grylls has become known as one of the most recognizable faces of outdoor adventure worldwide. The BAFTA award-winning TV presenter began his journey with the British Special Forces (21 SAS Regiment) before becoming one of Mount Everest's youngest climbers. Bear Grylls is Honorary Colonel of the Royal Marines Commandos, the youngest British Chief Scout and the first Chief Ambassador of the World Organization of the Scout Movement, which includes a global family of some fifty million Scouts. Bear Grylls originally starred in Discovery's hit TV series Man vs. Wild for seven seasons before hosting the NBC & National Geographic Channel series Running Wild with Bear Grylls. On this show, he has taken global stars such as Julia Roberts, Ben Stiller, President Obama and Indian Prime Minister Modi on wilderness adventures.